Mobilizing Your Campaign Bootcamp (for Advanced Strategists!)

The panel  Mobilizing Your Campaign Bootcamp (for Advanced Strategists!) will be held at 2:00 p.m. on Tuesday, April 21st, in Meridian C.

Description
You got the idea -- mobile matters. You have the basics of mobile campaigning down but want to take it further. This bootcamp is for you. Join in for a fast, interactive session with some of the most experienced mobile campaigners of campaigns that WORKED. We'll discuss advanced strategies, data (yes, data!), ROI, and brainstorm some new ideas beyond you SMS alert. Speakers:

Speakers

 * Katrin Verclas - Katrin Verclas is a recognized expert in mobile communications for social impact. She is the co-founder and editor of MobileActive.org, a global network of practitioners using mobile phones for social impact. Katrin has written widely on mobile phones in citizen participation and civil society organizations, mobile phones in health and for development. She is a co-author of Wireless Technology for Social Change, a report on trends in mobile use by NGOs with the UN Foundation and Vodafone Group Foundation, and author of A Mobile Voice: The Use of Mobile Phones in Citizen Media. Katrin's background is in IT management, IT in social change organizations, and in philanthropy. She has led several nonprofit organizations, including as the Executive Director of NTEN: The Nonprofit Technology Network, the national association of IT professionals working in the more than one million nonprofit organizations in the United States. Previously she served as a program officer at the Proteus Fund, focusing on the use of technology in civic and democratic participation, and in government transparency. She is the editor of Managing Technology to Meet Your Mission, published by Wiley & Sons., and author of a chapter in Mobilizing 2.0, a book focused on engaging young people and the use of technology. She is a frequent speaker on ICTs in civil society at national and international conferences and has published numerous articles and publications on technology for social change in leading popular and industry publications. She is 2009 TED Fellow and a fellow at the MIT Media Lab. Katrin serves on the boards of Mobile Voter and Ushahidi.


 * Kevin Bertram - Prior to founding Distributive Networks, Kevin served as a consultant for Opera Telecom USA, as CEO of a successful e-commerce company, as Director of New Media with the Information Technology Association of America, and as the Senior Editor and Publisher of a Gen-X webzine. In 2008, Kevin was elected to the Board of Directors for United for D.C., the charitable arm of D.C. United, and he is an active member of the Mobile Marketing Association and the elite MindShare program for D.C.-area CEOs. He is a regular speaker about mobile technology at events including CTIA Wireless, the New Media Congress, DC AdWeek, the National Sports Forum, Potomac Tech Wire's Mobile Outlook 2008, MobileMonday, MoMeMo, OffDeck USA, and the Maryland Institute for Technology and the Humanities. Kevin is the founder of the annual Wiffle By the Bay tournament, an avid board game collector, and a loyal University of Arizona Wildcat.

From Katrin

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From Kevin

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General/from discussion

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