New Media Consumption

The panel New Media Consumption will be held at 3:30 p.m. on Tuesday, April 21st, in the Ballroom.

Description
Despite prevalence of New Media in peoples lives, we still use traditional forms of media to plug gaps in how we absorb information and news. Twitter, Facebook, YouTube and other social media platforms are not displacing traditional media so much as they are layered on top of broadcast and cable television and radio. How are these media consumption trends blended together and reconfigured? How do we consider other emergent technologies that will change the nature of reaching people: things like video to mobile or HD radio? What about Flow TV and other streaming media to mobile technology? In the future, the most successful programs will create an effective hybrid of new and old.

Speakers

 * Brian Stults - Brian Stults is Senior Vice President of Operations at YouGovPolimetrix the US division of internet pollster YouGov. The link for poll discussed in his talk is http://www.pollingpoint.com/polc09


 * Will Robinson - Will Robinson will present data and case studies that point to the answers to these and other questions.

From Brian

 * http://www.pollingpoint.com/polc09 - The conference survey mentioned in the talk.

From Will

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General/from discussion

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