Power in Your Pocket: Campaigning with Mobile Phones

The panel Power in Your Pocket: Campaigning with Mobile Phones will be held at 10:00 a.m on Tuesday, April 21st, in Hemisphere B.

Description
Although the mobile phone is rapidly growing in popularity as a channel for political communications, mobile campaigning is still a very new frontier. Our panel of experts will analyze successful campaigns, as well as ones that didn't perform as anticipated. Expect to hear a variety of interesting case studies in mobile voter mobilization, volunteer management, advocacy, and other applications, and get a preview of up-and-coming efforts.

Speakers

 * Nancy Scola - Nancy Scola (nancyscola.com) is a journalist, writer, blogger, and editor whose work focuses on technology and politics, both very broadly defined. She can't, though, seem to shake the habit of writing about food justice every now and then. Nancy is the associate editor at techPresident and Personal Democracy Forum, and her work has appeared in Science Progress, Seed Magazine, Politics Magazine, AlterNet, Columbia Journalism Review, Worldchanging, and other publications. Before making the switch to the growth field of journalism, Nancy passed time on Capitol Hill (leaving just before the Democrats took control) and on a presidential campaign (joining up just before her candidate dropped out of the race).


 * Jed Alpert - Jed Alpert is founder and CEO of Mobile Commons, the leading mobile technology company focusing on cause related marketing, campaigns and advocacy. Mobile Commons customers include Aveda, CREDO, The NY State Democratic Committee, Democratic Congressional Campaign Committee, the NRDC, the National Alliance for Hispanic Health the United Nations, Save Darfur, People for the American Way, UFCW, SEIU and the ACLU. Mobile Commons recently named a “Fast Company Magazine Fast Fifty Company.”


 * Scott Goodstein - Scott Goodstein, Revolution Messaging, LLC. Goodstein was External Online Director for Obama for America, and developed the campaign's social networking platforms. His pioneering work included running the first political campaign to launch niche based social networks like BlackPlanet, Eons, MiGente, AsianAve, Disaboom, etc. He built the campaign's lifestyle marketing strategy and developed the "street team" materials used in battleground states.Goodstein also created and implemented Obama Mobile, an advanced communication strategy that included text messaging, downloads, interactive voice response communication, a mobile web site (WAP), and even an iPhone application. Prior to his work at Obama for America, Goodstein has worked for the Democratic Legislative Campaign Committee, Democratic Congressional Campaign Committee and over two dozen progressive political initiatives. In 2004, Goodstein co-founded Punkvoter.com & Rock Against Bush and evolved these organizations into becoming a $4 million young voter mobilization effort.


 * Sujatha Jahagirdar - Sujatha Jahagirdar is the Student PIRGs' Political Director. Prior to this position, Ms. Jahagirdar served as the Program Director for the Student PIRGs New Voters Project, spearheading communications strategy for the project during the 2008 election cycle. Prior to this role, she served as the Clean Water Advocate for Environment California, a statewide environmental organization. In this role, she authored and generated media coverage for several reports that documented pressing pollution issues facing California water supplies, including A Clean Water Future for California; Lakes and Bays and Down the Drain: The Impact of Groundwater Contamination in Six Communities. Ms. Jahagirdar also coordinated CALPIRG's Water Watch Community Organizing Program and served as a campus organizer at the University of California Los Angeles. Ms. Jahagirdar graduated with distinction from Yale University in 1998 with a Bachelor of Science.

From Nancy

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From Jed

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From Scott

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From Sujatha

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General/from discussion

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